It’s about barriers and eliminating them. Anything that a business enterprise does in order to reduce or eliminate the real or perceived barriers that may impede a would-be customer’s decision to initiate a transaction – THAT is marketing.
Completely eliminate the barriers and you’ve got a customer.
You have a product or service that someone needs? Marketing is about making it easier to get a Yes out of every person that needs what you’ve got. Whether you’ve won your new client over with price, quality, service, credibility, or overall value, effective marketing is doing a good job of overcoming all of their reasons for saying No.
Comments or questions about this definition?
Completely eliminate the barriers and you’ve got a customer.
You have a product or service that someone needs? Marketing is about making it easier to get a Yes out of every person that needs what you’ve got. Whether you’ve won your new client over with price, quality, service, credibility, or overall value, effective marketing is doing a good job of overcoming all of their reasons for saying No.
Comments or questions about this definition?
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